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    What Do the EU’s New Greenwashing Rules Mean for Fashion?

    Vogue
    September 24, 2026
    via Vogue

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    What Do the EU’s New Greenwashing Rules Mean for Fashion?

    Starting this month, generic terms like ‘sustainable’ or ‘conscious’ will be prohibited, unless backed up by technical claims and certifications. It could change the way fashion talks to customers.

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