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    Gen Zers are now the biggest spenders in the art market, survey finds

    CNBC
    October 8, 2026
    via CNBC

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    Gen Zers are now the biggest spenders in the art market, survey finds

    Gen Zers have become the most active buyers of high-end art, changing the face of a market long dominated by Baby Boomers, according to a new survey.

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