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    Shoppers to spend less this holiday season, willing to pay more for Cdn. goods: PwC

    Toronto Star
    October 6, 2026
    via Toronto Star

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    Shoppers to spend less this holiday season, willing to pay more for Cdn. goods: PwC

    TORONTO - A new report suggests Canadians plan to spend less this holiday season compared with last year, but more than half are willing to pay more for Canadian-made products over imported options.

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