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    Rotwild-Chef: „Wir sind der Porsche der Fahrradbranche“

    FAZ
    September 16, 2026
    via FAZ

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    Rotwild-Chef: „Wir sind der Porsche der Fahrradbranche“

    BMW, Audi, Mercedes und Porsche: Sie alle haben schon Fahrräder von Rotwild bestellt. Unternehmenschef Peter Schlitt erklärt, wie er Preise von bis zu 15.000 Euro rechtfertigt.

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