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    Dr. Martens Is Changing. You're Not Supposed to Notice.

    Highsnobiety
    October 6, 2026
    via Highsnobiety

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    Dr. Martens Is Changing. You're Not Supposed to Notice.

    Dr. Martens is rebranding but not enough for you to notice. That's the point, as creative director Neil Cummings tells us: with shoes this perfect, why change?

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