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Starbucks CEO Brian Niccol says the company is back. His turnaround comes down to 1 leadership principle
Fast Company
October 9, 2026
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There’s an interesting leadership lesson unfolding at Starbucks that has very little to do with coffee. When Brian Niccol took over as CEO, he inherited a company that had drifted from some of what made Starbucks distinctive. Service had become inconsistent. Stores felt less inviting. Employees n
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