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    Nike Sets Sights on Improving Jordan Brand, Greater China and Sportswear as It Misses Q1 Sales

    WWD
    October 1, 2026
    via WWD

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    Nike Sets Sights on Improving Jordan Brand, Greater China and Sportswear as It Misses Q1 Sales

    Nike also disclosed a new operating model transformation to “scale the success” of the “Sport Offense” strategy.

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