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O2 signs record £200m deal to keep London venue’s naming rights
The Guardian UK
October 7, 2026
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<p><strong>Exclusive:</strong> 10-year sponsorship extension at a 50% premium on last agreement crowns bonanza year for live venue</p><p>O2 has struck a record £200m deal to retain the naming rights to the London venue the O2 in what is thought to be the largest renewal
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