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    Burton Snowboards tabs Denny Bruce, who once was a regional brand manager, to be its CEO

    Toronto Star
    September 8, 2026
    via Toronto Star

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    Burton Snowboards tabs Denny Bruce, who once was a regional brand manager, to be its CEO

    BURLINGTON, Vt. (AP) — Burton Snowboards tapped into its past Tuesday, naming one-time regional brand manager Denny Bruce to take over as CEO as the company approaches its 50th anniversary.

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