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    It’s the world’s best-selling spirit you’ve never heard of—and it’s growing while the rest of America quits drinking

    Fast Company
    October 8, 2026
    via Fast Company

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    It’s the world’s best-selling spirit you’ve never heard of—and it’s growing while the rest of America quits drinking

    Daniel Dae Kim, the actor, is walking Jimmy Fallon through the finer points of somaek, a popular Korean drink that mixes beer with the spirit soju. “Like a boilermaker,” Kim says on The Tonight Show, where he’s promoting his CNN series K-Everything. As with most drinking cultures around the world, t

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