Spredges, glitter, and lots of gold foil: Penguin is betting on deluxe book design to win over kids

This holiday season, you can give your child an actual Golden Ticket. It comes tucked inside a new special edition of Charlie and the Chocolate Factory, one of a slew of deluxe editions of books Penguin Young Readers is releasing this fall. The new volume is full of little surprises. Willy Wonka