Managing a personal brand: Fast Company’s 196-point guide for leaders

When I first encountered a Staples Baddie video on TikTok, I was flummoxed. I haven’t set foot in a Staples in years, so why should I watch Kaden Rowland, the Staples Baddie in question, showcase how to use Staples’s equipment to print a “glorp cat”—a neon green feline with snail feelers stuck on it