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    A $100 price hike may be all it takes to scare off iPhone buyers in this economy, as Apple reportedly slashes orders

    Fortune
    October 10, 2026
    via Fortune

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    A $100 price hike may be all it takes to scare off iPhone buyers in this economy, as Apple reportedly slashes orders

    Suppliers say Apple’s October component orders for its newest Pro iPhones are down at least 15%, as an AI-driven memory chip shortage pushes smartphone prices to record highs.

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