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    The $100 billion comeback of the American tween

    Fast Company
    September 29, 2026
    via Fast Company

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    The $100 billion comeback of the American tween

    I remember stepping into the mall as an 11-year-old with a sequined purse stuffed with pocket money. I’d pop into Claire’s to buy some watermelon Lip Smackers, then hit up Limited Too for baby Ts. Back home, there would be a Delia’s catalog waiting for me with ideas of how to style cargo pants. Or t

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