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    Why a food and drinks giant is betting big on crop science

    Fast Company
    September 22, 2026
    via Fast Company

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    Why a food and drinks giant is betting big on crop science

    Forty-five billion. That’s how many potatoes are used every year to make Lay’s, Ruffles, and other snacks produced by food and beverage giant PepsiCo. These potatoes are a crucial link in PepsiCo’s global supply chain, so it’s in the company’s best interest to make sure every farmer’s annual harvest

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