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    Big Tech is cutewashing its AI agents

    Fast Company
    October 8, 2026
    via Fast Company

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    Big Tech is cutewashing its AI agents

    First came the buttholes. Then the sparkles and gradients. Now, the next Big Tech AI branding trend has arrived. As the biggest artificial intelligence players introduce new agent capabilities, they’re all converging around the same visual shorthand: cute little guys. On August 11, SpaceXAI (Elon

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